Leaders
Our Leadership Team
At Team Shaw Caribbean, leadership is modeled after the values of Phillip T. Birchfield: mentorship, empowerment, and servant leadership. With over 20 years in direct sales, Phillip has mentored entrepreneurs across the Caribbean, Latin America, and the U.S.
His philosophy is simple: “True leadership means lifting others higher.”
Our leaders include some of the most trusted and recognized names in Caribbean network marketing:
- Theo “The TLC Guy” Alleyne – A respected motivator formerly with Total Life Changes (TLC). Theo returned to network marketing after a decade and rapidly advanced. In December 2022, he became a TLC Regional Director, alongside 17 Caribbean team promotions . “Together, we became the first couple in the English-Speaking Caribbean to reach Regional Director in our own businesses.” - Theo Alleyne
- Lexann McPhoy – From Guyana, formerly a TLC National Marketing Director, Lexann is recognized for mentoring women in entrepreneurship. She is a role model for health and financial transformation in the Caribbean.
- Daryl & Angela Jackson – Rising from a single product trial, the Jackson family has built a multi-generational TLC business. Angela first became a National Director, then rose to a Global Director, achieving both professional recognition and a personal transformation with TLC’s wellness products. Their daughter Deja followed as an Executive Director, making the Jacksons one of TLC’s most inspiring family success stories.
- Phillip T. Birchfield – Founder & Head of Team Shaw and former TLC Ambassador, Phillip is now a Double Diamond leader with Vital Health Global . He is recognized in the top 500 global leaders in Multi-Level-Marketing (mlm). His leadership blends business mentorship with personal guidance: “I build belief in people beyond measure, drawing on life lessons and my mother’s wisdom.”
The global network marketing industry generated $186 billion in sales in 2023. In the Caribbean, wellness products dominate direct sales, with Jamaica, Trinidad, and Guyana among top growth markets. Team Shaw Caribbean is focused on helping people who live in the Community of Latin American and Caribbean States (CELAC) region to earn from the MLM profession through training and mentoring.
Theo “The TLC Guy” Alleyne & Lexann McPhoy
Theo Alleyne
Theo “The TLC Guy” Alleyne is a respected leader in the Caribbean network marketing industry, known for his passion for mentorship and team development. He built his reputation with Total Life Changes (TLC) and is now advancing with Vital Health Global.
After stepping away from the industry for over a decade, Theo returned to support his wife, Lexann McPhoy, and quickly re-emerged as a driving force. In December 2022, he was promoted to Regional Director at TLC, alongside 17 Caribbean team promotions. His comeback became a rallying point for Caribbean entrepreneurs seeking guidance and growth.
"Together, we became the first couple in the English-Speaking Caribbean to reach Regional Director in our own businesses.” -Theo Alleyne
Today, Theo continues to inspire entrepreneurs through Vital Health Global, mentoring new leaders to achieve financial independence and personal fulfillment in network marketing.
Lexann McPhoy
Lexann McPhoy, a serial entrepreneur from Guyana, is a leading voice in Caribbean direct sales. She rose to the rank of National Marketing Director with Total Life Changes (TLC), where she became known for building resilient teams and advancing women’s leadership in the industry.
Her influence extends across Guyana, the Caribbean, and CELAC countries, where she has coached hundreds of entrepreneurs. Lexann is widely recognized for empowering women to pursue both health and wealth transformations through network marketing.
"Empowered women create empowered communities." Lexann McPhoy
Her transition into Vital Health Global signals her commitment to sustainable growth and mentorship across the Caribbean direct sales ecosystem.
Daryl & Angela Jackson
Daryl and Angela Jackson are renowned figures in the network marketing world, known for their leadership and transformational success with Total Life Changes (TLC). Their journey began when Angela sampled TLC’s flagship tea product, sparking a passion that quickly evolved into a thriving business for the entire family. Today, both Daryl and Angela are celebrated as Global Directors within Team Shaw and are the mentors and coaches of Team Shaw Caribbean, inspiring thousands through their commitment to health, wealth, and personal development.
Angela’s achievements include not only national recognition but also a personal transformation, losing weight and gaining confidence while ascending to the role of TLC National Director. Their daughter Deja has followed in their footsteps, becoming an Executive Director, emphasizing the family’s dedication to empowering others through network marketing. Daryl and Angela lead by example, showing that with TLC’s support, anyone can achieve wellness and financial freedom.
Their story is one of perseverance, family teamwork, and a belief in the potential of every individual. They invite others to join their mission: sharing health, building wealth, and changing lives one connection at a time as network marketing mentors caribbean.
Who is Phillip T. Birchfield
Phillip T. Birchfield
The global direct selling industry generated $175.5 billion in retail sales in 2023, and leaders like Phillip T. Birchfield continue to shape its growth. A distinguished figure in network marketing, Birchfield is the Founder & Head of the Team Shaw Direct Sales Organization. He is a Double Diamond at Vital Health Global and a former Ambassador for Total Life Changes (TLC). Based in Fort Wayne, Indiana, he has become known for embodying the model of personal and professional transformation. His influence extends across the United States, Latin America, and the Caribbean, where he mentors entrepreneurs and health enthusiasts alike. The U.S. remains the largest market, with $40.5 billion in direct sales in 2023. Phillip’s consistent leadership and passion for wellness make him a trusted voice in direct sales.
With 20 years of experience, Phillip has developed a reputation for helping others not only build businesses but also restore health and confidence. He has guided countless individuals toward financial stability and healthier lifestyles through global wellness products and opportunities. Wellness supplements account for 35 percent of global direct selling revenue. His approach is rooted in patience, trust, and empathy, qualities that set him apart from many leaders in the field.
“Direct selling thrives on personal trust and mentorship” - Joseph N. Mariano.
Team members say Birchfield builds belief, drawing on life lessons and his mother’s wisdom to inspire resilience.
Beyond his professional achievements, Phillip is admired for his Christ-like compassion and unwavering loyalty. Testimonials from his team reveal how his leadership extends into deeply personal support, encouraging individuals through health crises, personal struggles, and even moments of profound loss. Faith-based leadership models are increasingly linked to higher employee loyalty and resilience. This blend of business acumen and heartfelt mentorship makes Phillip not just a leader but also a friend and guide who walks with people on their journey toward transformation.
“True leadership means lifting others higher.” - Phillip T. Birchfield.
Phillip's story is one of resilience, service, and the belief that true leadership means lifting others higher.
Phillip T. Birchfield, Double Diamond